Moments that counts in Gold of Lapland Stunder som känns
Voices from Gold of Lapland Vår del av Lappland
Discover the wild Gold of Lapland Djur och Natur
Get a taste of Gold of Lapland Mat som smakar


From the magnificent mountains in Ammarnäs, through the forest landscapes along the rivers of Skellefteälven, Umeälven and the National river Vindelälven, to Skellefteå by the coast, you will find the golden pebbles that is Gold of Lapland.

Activities and places that can brighten your day, people and personalities that will warm your soul.

Easy. Personal. Unforgettable.

Gold of Lapland is about people, meetings and appreciating the golden linings of everyday life. Feel free to take the time to botanize among our stories from the destination!

A responsible destination

Gold of Lapland works continuously to take care of our place on earth. We want to do good for people, animals and nature so that future generations can visit, live and grow here. Together with the rest of Västerbotten, we work on the basis of the global tool GSTC (Global Sustainability Tourism Council) - keep an eye out for the seal Västerbotten Experience when you discover Gold of Lapland!

We are Gold of Lapland

Together, we want your experience to be as nice, fast-paced, calm or memorable as possible! On the map below you will find the gold nuggets that make up Gold of Lapland!